Clarisonic is shutting down and his fans are panicking

Clarisonic is shutting down and his fans are panicking

The news came via an Instagram post on July 14 in which Clarisonic, owned by L’Oreal (LRLCF), said the brand will close its operations on September 30 after “more than a decade of game-changing innovation.”

Clarisonic fans responded with a mixture of shock, denial, and fear about how this could forever harm their daily skin cleansing rituals.

A Twitter user even asked investors on the “Shark Tank” TV show to intervene, tweeting, “@ABCSharkTank can’t avoid @Clarisonic ??? We don’t want this to be the end.”

Lawyer Jessica McElfresh tweeted @LOrealParisUSA: “Don’t do it! Everyone knows Clarisonic is the best. You’re making a massive mistake.”

McElfresh has used a Clarisonic device since college. He said the news “just came out of nowhere” and confused it because he didn’t think there was any problem with the device or any valid reason to set aside the brand.

“Every beautician I’ve visited wears one,” she said. “The market has more facial cleansers all the time, but I really don’t think any are that good.”

Clarisonic said the decision to close the brand was made to try to help L’Oréal “focus its attention on its core business offerings.” L’Oreal did not respond to requests for comment.

In recent years, Clarisonic has been struggling with competition in an increasingly crowded market, where other lower-priced alternatives have been winning over consumers.

Clarisonic, owned by L & # 39; Oreal and created the market for sound skin cleansers, said it will close the business on September 30th.

A more immediate issue for all Clarisonic users now is how to get replacement brushes as the device requires users to purchase a new cleaning brush every three months.

In a FAQ section on its website, Clarisonic said it will not sell devices, brushes or other accessories after Sept. 30 and that all of its replacement brush subscription services will be down from July 31.

Growth slowed as competition intensified

L’Oreal acquired Clarisonic when it bought its parent company Pacific Bioscience Laboratories in December 2011, seven years after the first Clarisonic device entered the market. Bioscience was the market leader in the growing area of ​​sonic skin care devices.

The technology of the sound device was a new way to clean the skin, using high-speed vibrations emitted through a round facial brush with nylon bristles to detach the pores as an alternative to wash your face with hands and a cleaner.

Quickly enough, the $ 169 device, known for its bright, similar colors, developed a cult like the one below.

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In 2018, Clarisonic had a 14% share of the U.S. market for skin cleansing devices, according to market research company Kline & Co.

As the market grew, it fragmented with newer brands such as Foreo and NuSkin, which entered the Clarisonic and subsequent stakes.

The demise of Clarisonic will leave at least two companies to occupy the leather market. Michael Todd Beauty, a skin care company that makes sound technology devices, is preparing to make replacement brushes to fill the void created by Clarisonic.

Michael Todd Beauty plans to have spare brushes in stores in November. It is also offering a customer purchase program that will become an old Clarisonic device for a $ 40 discount on their Soniclear device.

Foreo also offers a $ 39 credit to Clarisonic users for using them on one of their LUNA facial cleansers.

It remains to be seen whether these options will help appease disappointed Clarisonic users.

“I’ve already tried other options and I didn’t like them that much,” McElfresh said. “They’re not the same as a Poor Cleric.”

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