The ad is shown “dedicated to George Floyd. #JusticeForGeorgeFloyd” and cites a passage from a speech by Dr. Martin Luther King Jr. and Selma, Al. in 1965.
“So we’re going to stand in the middle of horses. We suckle right here, in the middle of the bars. We go right, in the middle of police dogs, if they have them,” the ad says. King. “We’re going to stop in the middle of tear gas! We’re going to stand up in the middle of whatever they can group together, letting the world know we’re determined to be free!”
Along with Jay-Z, the letter is signed by the parents of Botham Jean, DJ Henry and Antwon Rose II, young black men tragically murdered by police, as well as Van Jones, Charlamagne tha God, Angela Rye, a lawyer for the Floyd Family and various activists from organizations such as The Innocence and Until Freedom Project.
The ROC team (the philanthropic arm of Jay-Z’s Roc Nation) teamed up with the others to place the ad in Tuesday’s editions of The New York Times, The Denver Post, The Chicago Tribune, The Los Angeles Times , The Philadelphia Inquirer, The Austin American Declaration, The Orlando Sentinel and The Atlanta Journal Constitution, among several other newspapers.
According to a Jay-Z representative, more ads will be published in the newspapers on Wednesday.